Reinventing fan engagement with personalized engagement using AI and ML. Using data to drive successful fan engagement strategies is not...

(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...

Today, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....

Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...

OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...

“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...

Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...

Let's be frank about this Sports Properties may represent some of the world's most recognisable brands today but are intrinsically...

Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...

When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...

Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...

Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...

The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...

Elite Sports Teams are swiftly moving towards a media and entertainment company model converting their organizations into truly national...